Patients were to receive whatever services they needed, regardless of its cost. Reasoning based on cost has been strenuously resisted; it violated the Hippocratic Oath, was associated with rationing, and derided as putting a price on life. ... Indeed, many physicians were willing to lie to get patients what they needed from insurance companies that were trying to hold down costs. ... There is no consensus about what substantive principles should be used to establish priorities for allocations.