Compare opinions of world leading experts and influencers.

The Demonizing Pitch

Pitch Type:  Emotional 

The Demonizing Pitch claims or implies the enemy is knowingly motivated by evil. It is often accompanied by a recommendation of severe punishment, such as rotting in hell or execution.

What's a Pitch?

A pitch is a label for a commonly used argument or persuasion strategy.

Blog Post on Pitches


Mahmoud Ahmadinejad    President of Iran
[George Bush] has gone into the trash can of history with a very black and shameful file full of treachery and killings. He left and, God willing, he will go to hell.

Heinrich Himmler    Hitler's Head of Security
Amongst certain homosexuals there exists the following point of view: "what I do is of no importance to anyone else, it is a personal and private matter". Everything which touches upon sexual matters ceases to be private when the life or death of a nation depends on it. ... . It is vital we rid ourselves of them; like weed we must pull them up, throw them on the fire and burn them. This is not out of a spirit of vengeance, but of necessity; these creatures must be exterminated.

Old Testament    Bible for Jews and Christians
If a man lies with a man as one lies with a woman, both of them have done what is detestable. They must be put to death; their blood will be on their own heads.

Old Testament    Bible for Jews and Christians
If anyone curses his father or mother, he must be put to death. ... If a man commits adultery [...] both the adulterer and the adulteress must be put to death.

Kevin Rudd    Australian Prime Minister, 2007-2010
People smugglers are engaged in the world's most evil trade and they should all rot in jail because they represent the absolute scum of the earth. ... [they] are the vilest form of human life. They trade on the tragedy of others and that's why they should rot in jail and in my own view, rot in hell.

Sarah Palin    Former Governor of Alaska (Republican)
The America I know and love is not one in which my parents or my baby with Down Syndrome will have to stand in front of Obama’s “death panel” so his bureaucrats can decide, based on a subjective judgment of their “level of productivity in society,” whether they are worthy of health care. Such a system is downright evil. Health care by definition involves life and death decisions. Human rights and human dignity must be at the center of any health care discussion. ... [It's] Orwellian thinking...

Amanda Marcotte    Blogger, Author, Feminist
If you’re lucky, you won’t nosedive into reading blogs that advocate rape as proper punishment for women who don’t give it up as instructed. ... that critical element that attracts [men] to PUA hucksters, ... is the rich promise that their system will punish some bitches. That you will “win”. That some woman will be hurt by you. That you’ll get your revenge.

Amanda Marcotte    Blogger, Author, Feminist
The people most being manipulated here are the sad sack misogynists who are so busy throwing a no pussy blues pity party that they can’t even grasp that their inability to see that women are basically people is being exploited to free them of their spare cash. ... the concept that a woman’s will is merely an obstacle between you and her pussy ... then I fail to see how that doesn’t slide into making excuses for and even outright calling for sexual assault.