The Testimonial Pitch

Pitch Type: Credibility

The Testimonial Pitch says that an trustworthy person supports your view. The pitcher often conveniently neglects to mention that an equally trustworthy person disagrees.

What's a Pitch?

A pitch is a label for a commonly used argument or persuasion strategy.

Blog Post on Pitches

Instances

George W. Bush United States President 2001-2009

I believe companies that make bad decisions should be allowed to go out of business. Under normal circumstances, I would have followed this course. But these are not normal circumstances. The market is not functioning properly. There's been a widespread loss of confidence. And major sectors of America's financial system are at risk of shutting down. The government's top economic experts warn that without immediate action by Congress, America could slip into a financial panic...

The Crisis Pitch The Testimonial Pitch

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Context: Was the US government's $700 billion bailout ultimately good for the taxpayer?

John McCain U.S. Senator, Republican

I believe that marijuana is a gateway drug. That is my view and that's the view of the federal drug czar and other experts, although that is also a debatable question.

The Testimonial Pitch

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Context: Is marijuana a gateway drug?