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A pitch is a label for a commonly used argument or persuasion strategy.

Blog Post on Pitches

Analytical Pitches attempt to support or refute a position using reason and evidence.
Emotional Pitches use emotions to persuade.
Narrative Pitches use storytelling devices to make an argument more compelling and memorable.
Credibility Pitches seek to lift the credibility of one side and lower the credibility of the other.
Religious Pitches refer to God or supernatural entities to support a position.
Philosophical Pitches refer to a general but not universally accepted principle to support a position.
Uncategorized Pitches don't really fit into any single category nicely.